Bio Wall Project Schedule
Bombay Sapphire Inspired pop-up store curated by Surface Magazine
The Pop-up Store Concept: This project serves as the prototype for the first Sapphire Inspired pop-up store curated by Surface. Bombay Sapphire has been a long time sponsor of (and inspiration for) forward design (particularly through their famed commissioned ‘martini glass’ adverting campaigns). Surface conceived this pop-up store project with Bombay as a way to move Bombay’s martini glass design ethos into a larger lifestyle design concept. For the first (of what hopes to be an annual initiative), Surface and Sapphire chose a particular room of the home as the centerpiece to commission new/innovative designs inspired by Bombay Sapphire. This year is focused on the “SALON” (typically a room for recreation, entertaining, sophisticated consumption, a space where intellectuals meet). The Mood/Aesthetic/Inspiration:
Chic, luxurious and innovative. Please see ATTACHMENT “MOOD BOARD” . All objects in the store are inspired by Bombay Sapphire (whether it be inspired by the shape of the bottle, the color of the glass, the crystalline shape of sapphires or the 10 distinctive botanicals which make up the gin). You will receive an information brief (via email) on the brand to help your brainstorming process. As there are approximately 15 designers involved (all names to released in approx two weeks) and because we are curating a ‘Salon’, we will be assigning you one to two specific objects to design within the parlor. Your Object(s) / Project Assignment
Free standing room Screen/Divider The Pop-up Store Presentation:
The Pop-Up store will be presented as a temporary exhibit (please see ROUGH exhibit ATTACHMENT #2) during fashion week in New York (space to be announced). In a large space we will stage a “parlor” where the objects will be shown/sold for approximately 5 days (open normal retail business hours). In the evening the space will be open for cocktail receptions and press viewings. Public Relations/ Press/ Sales:
Prototypes will belong to Sapphire, but the design rights belong to you. The objects(s) will be ‘limited editions’ for sale at the store, through a website and through Surface magazine. Price points and quantity of the object(s) will be discussed/agreed with you throughout the design phase. Your object will be credited to you in the exhibit, in Surface magazine, and throughout all press and sales outreach. Profit from sales of the object will be split between you and Surface (the magazine portion goes to maintaining the program and the production costs of the project).
Bio Wall timescale
JUNE
June 6th (MON):Status Report #1:
Provide documentation of progress to Bombay/Surface June 20th (MON):
Status Report #2:
Provide documentation of progress with photographs to Bombay/Surface June 29th (WED:
Status Report #3:
Provide documentation of progress with updated photographs to Bombay/Surface June 30th: (THUR)
Feedback from Bombay/Surface regarding progress report images
JULY
July 25th (MON):Photographs of final completed object(s) due to Bombay/Surface July 28th: (THUR):
Bombay /Surface review images and will give feedback to you July 29th (FRI):
Bombay/Surface ‘greenlight’ you to ship completed object(s)
AUGUST
August 5-8th:Any objects being shipped from US must to arrive
to NYC through these dates. August 9th-11th:
Photo shoot for first batch of products arriving to NYC August 16th:
Any shipments coming from Europe are due to arrive to
NYC by this date. They will be photographed upon arrival
SEPTEMBER
September 9th: (FRI)OPENING NIGHT of “SAPPHIRE INSPIRED” STORE in NYC September 9-13th:
(dates to be confirmed)
Sapphire Inspired store open from 11 am –5pm
nightly cocktail reception from 7-9pm
(all times to be confirmed) ONGOING: Bombay/Surface will provide you with
regularly scheduled updates on press and sales status.
(dates to be determined)
-- Openloop. Rachel Wingfield - 31 Jul 2005
Revision: r1.2 - 16 Jan 2006 - 11:27 - RachelWingfield