HauteGreen

Press Release:

For those of you in New York for the ICFF from May 20-23 you are invited to see our recent project called BioWall exhibited at HauteGreen - an exhibition dedicated to sustainable design.

BioWall is a hand woven three-dimensional structure that can be crafted into lace-like surfaces of any dimension and form. Fiberglass rods are bowed into rings and woven together to form a strong and flexible tension-compression system. The structure is self-similar enabling it to work on any scale and can be seen in our natural environment in the formation of bubbles, living cells and water molecules.

With plants creeping and crawling around the structure, BioWall can become an indoor, living wall that divides space and cleans the air we breathe. It is increasingly difficult to read the signs of our natural environment in urban, built landscapes therefore we use plants in our work as we consider them to be the most sophisticated of sensors and displays.

BioWall is not intended for mass manufacture but based on the idea that individuals can craft their environment and begin to understand and use the geometries of life. The notion of craft is fundamental to us because with a crafted object comes an emotional durability and longevity.

At Loop.pH we view the domestic sphere as a garden in which we transform traditional decorative surfaces into rich, dynamic displays of botanical life. Our pieces are the seeds of a story that grow and develop in response to its environment. Nature is a vast source of ideas to mimic and be inspired by - rather than a source of materials to extract, convert then discard. Few of us realise that our lives are utterly dependent on plants for virtually everything that keeps us alive: oxygen, fibers, fuel and most importantly, food. A new design practice can be realised through observing and learning from botanical life, cooperating with it rather than working towards its extermination. Photosynthesis, growth, phylotaxis and response to stimuli provide a strong framework for creating ‘reactive’ surfaces.

HauteGreen

DATES: Saturday through Monday, May 20-22, 12-7pm
RECEPTION: Monday, May 22, 7-10pm
LOCATION: 70 North 6th Street, Williamsburg, Brooklyn

HauteGreen is an exhibition of the best in sustainable design for the contemporary home, showcasing furniture, lighting, and accessories that are both aesthetically pleasing and eco-friendly.

HauteGreen 2006 features a curated collection of over forty pieces, from designers working in Brooklyn and around the world. Spotlighting design that is beautiful, functional, and sustainable, HauteGreen promises to be one of the highlights of New York Design Week 2006.

• http://www.hautegreen.com/

Please email us for further information or if you require press images at loop@loopNOSPAM.ph

Online press images can be found at:

• http://loop.ph/bin/view/Loop/LoopPressImages#Biowall

Many thanks

Rachel & Mathias

BioWall was funded by Central Saint Martins College of Art and Design, London

• http://www.csm.arts.ac.uk/

-- RachelWingfield - 14 May 2006

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