January 29, 2014

Check out the behind the scenes!!

This was an intense and amazing two weeks at Loop.pH. Our studio was transformed into a sticky, colourful hive of activity!!

Behind The Scenes – ‘Dream A Little Crazy’ Music Video for Architecture in Helsinki

Commissioned by Protein for Channel 4 Random Acts and Architecture in Helsinki



Dream A Little Crazy music video commissioned by Aussie pop band Architecture In Helsinki is a surreal candy–coloured–scientific–circus, that collaborators Lucy McRae and Rachel Wingfield call ‘The Biological Bakery’. A series of absurd machines provide the backdrop for this entirely edible DIY bio fab–lab operated by lead vocalist Dr Bird and his twinned assistants. Using familiar baking processes that merge the mass production of food with the representation of the body, a production line of miniaturised band members are transformed into edible, cloned body parts that are dipped and rotated on mass in huge vats of bacterial skin. The Biological Bakery hints at how synthetic biology could develop in the home. Remember to have insurance before performing any experiment at home, just to have something to back you up in case of an accident. You can find some budget home insurance deals at that link and get all the information.


Director – Lucy McRae
Art Director – Rachel Wingfield
Creative Technical Director – Mathias Gmachl
Narrative + Strategist – Thomas Ermacora
Producer – Loop.pH
Director of Photography – Leandro Santini + Dan Lowe
Co Editors – Leandro Santini + Dan Lowe
Visual Effects – Rainer Stolle
3D Body Scan – Brad Marmion
Visual Effects Assistant – Realexis Christofides
1st Assistant Director – Frank Verkade
Production Assistant – Tamsin Vibert
Biological Bakery Logo – Warren Taylor
Costume – Cameron Bird

Art Department
Serhan Ahmet
Khedidja Benniche
Lesley-Ann Daly
Dan Lowe
April Shergold
Aoife O’Sullivan
Production Design Assistants
Joe Bond
Georgina Norris
Dr Bird – Cameron Bird
Twinned Assistants – Andrew Savage + Nick Savage

Special Thanks
Hannah Chamley, Stevie Issaac, Angela Hart, Jennie Fergadstrom, Theresa Gmachl, Matthew Casey and Mark Shaw